Radical radio
Once again say radio is back on the invisible airwaves that crackle with life, and
Anthony Donnelley has all of your latest news and information on what is on the cutting edge of radio, things to come, and happenings in the wonderful world of radio broadcasting. If you want to get a hold of me personally just click here. antsdonnelly@hotmail.com
Portable People meters
The radio broadcasting industry this year is undergoing a complete change in the way we record data on who is listening. The PPM is the way of the future, and will be a very handy tool for the people in advertisement, and management to see who, when and where is listening.
The PPM is leading edge technology that allows BBM to follow television viewers no matter where they watch television, and record radio listening to one minute accuracy almost anywhere the listener is, in real time. The television system it replaces is wired to BBM panelist's television sets.
The PPM is about the size of a pager and automatically detects inaudible codes that broadcasters embed in the audio portion of their programming using encoders provided by BBM. At the end of each day, the survey participants place the meters into docking stations that recharge the devices and send the collected codes via modem, to BBM for tabulation. It will be interesting to see just who exactly is listening.
The old honor system radio diary system is dead. You can no longer listen to EZ-Rock and claim you were tuned into CBC Radio. On a daily basis, true data is being collected from these 9000 peeps. The truth will soon be known.
Some Toronto stations are in for a shock. Some are not as popular as they think they are, while others have far more listeners than previously suspected.
Any guesses out there as to what this new PPM technology will teach us about Toronto radio?Just click here :antsdonnelly@hotmail.com and tell me what you think about the future of Toronto radio station
% Share of Hours Tuned
(Mon-.Sun, 5a-1a)
Station |
A12+ |
W25-54 |
M25-54 |
|
PPM |
PPM |
PPM |
CBC Radio Two |
1.8 |
1.1 |
0.9 |
CBC Radio One |
9.6 |
7.5 |
6.2 |
AM 640 Toronto |
2.6 |
1.1 |
5.3 |
Classical 96.3 FM |
4.2 |
1.6 |
1.2 |
102.1 The Edge |
5.3 |
5.9 |
9.3 |
News Talk 1010 CFRB |
4.4 |
1.4 |
4 |
680 News |
8.4 |
6.9 |
7.9 |
Flow 93.5 |
1.7 |
1.2 |
3.3 |
AM 740 Prime Time Radio |
2.8 |
0.2 |
0.3 |
98.1 CHFI-FM |
12.1 |
14.2 |
7.4 |
CP24 Radio 1050 |
0 |
0.1 |
0 |
104.5 CHUM-FM |
12.8 |
20.4 |
11.8 |
Z103.5 |
2.7 |
4 |
3.5 |
Q107 |
8.6 |
8.1 |
13.8 |
New Country 95.3 |
1.1 |
1.1 |
1.5 |
The FAN 590 |
2.9 |
1 |
5.7 |
97.3 EZ Rock |
6.3 |
7.7 |
6.8 |
Jazz FM 91 |
1.7 |
0.7 |
0.7 |
88.5 The Jewel |
1.2 |
0.7 |
0.2 |
Virgin Radio 99.9 |
6.7 |
11.6 |
7.1 |
KISS 92.5 |
1.8 |
2.1 |
2.1 |
For more info just click below http://www.arbitron.com/portable_people_meters/thesystem_ppm.htm
Did you know that 15% of all radio listeners are on satellite?
With all of the new mediums for receiving radio, we must pay attention to just who is exactly making up the percentages. This study is by Nielsen, which does lend it more legitimacy.
And by looking at the stats, we are all still going to get work in the wonderful world of radio broadcasting. In my personal opinion, when they release an online listening device for the home that has a much better sound output, we will see a change in the data.
There are an awful lot of positions in this field of radio, for employment information just click here http://jobs.orbitcast.com/a/jobs/find-jobs
Pirate Radio
Have you ever wanted to broadcast your own radio show? Tired of having to play what the station tells you. I have been searching high and low obtaining information for you. I have done all the grunt work for you and basically all you need now to broadcast your own pirate radio station is the following:
- Pentium class CPU 166 MHz or faster
- Windows 95/98/2000or NT
- 64 MB RAM
- Minimum 128k Internet connection
- A direct IP connection. (Don't know what this means? Click here.
- A dedicated machine for broadcasting; broadcasting can be CPU intensive
- Dual ISDN Internet connection or better
- Full duplex, medium to high end sound card
- 128 MB RAM or more
- PC: Intel Pentium 266+ or AMD K6 400+ higher CPU
- Mid to high end quality microphone
- Clean source audio
- Sufficient hard drive space for a collection of audio files if you intend on broadcasting from your hard drive.
I have found the perfect software program that is going to get you up and running your own pirate radio station, for the link click here http://www.pirateradio.com
This is a list of pirate radio stations online that you can listen to, and see what is out there and what is going on. They are of all genres and they are all over the world. Click here http://www.pirateradionetwork.com
Citations
source: Pirate Radio softwhare



